Making the Case for Mobile plus LinkedIn for Business

Making the Case for Mobile plus LinkedIn for Business

Mobile devices and smartphones are becoming more powerful and more prevalent with each passing month – with important implications for marketers. “Online” also means “mobile”.

This session explores the growth in mobile device usage and what it means for marketing strategy. Focusing on ensuring marketing campaigns are “mobile-friendly”, attendees are provided with formatting and other practical tips to help ensure their marketing efforts are successful.

LinkedIn is a must-use tool for both job seekers and business owners alike.

Suitable for business and non-profit organizations, currently or planning to market online.

Robert Clark is a Constant Contact Authorized Local Expert and Solution Provider Partner with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.

Susan Catalano a co-founder of HireWorthy and an executive recruiter at Miller Search Associates, Inc. will explain the importance of LinkedIn and how to use it effectively.

More About the Presenters:

Robert Clark is Managing Principal of LucidPointe, LLC., based in Darien, CT. LucidPointe, LLC. is a Constant Contact 2012 All Star Award Winner working with small businesses and non-profits to help make social media and email marketing a key part of their successful engagement with customers and constituents.

He has presented to organizations and companies of all sizes including Chambers of Commerce, Trade Organizations, Professional Associations, and for corporate audiences.

Susan LaCorte Catalano has more than a decade in corporate Human Resources in the finance and health care industries, she is an expert on employee relations, performance management, manager training, employee communication programs, benefits and positive reduction in workforce strategies